Why should educational organizations care about video? At Video4Good, we’ve filmed content for schools including Smith College and Stanford University and we know that institutions that incorporate video into their communications tell more dynamic stories that engage target audiences quickly. Opportunities for video are numerous and exciting. Here are a few ways your school can put video to work.
Take advantage of video to tell stories that encourage giving. We produced this video for the launch of Smith College’s latest capital campaign.
Another example: A V4G video that played a key role in the Center for Work & Life receiving a sustaining endowment.
2. COMMUNICATE WITH STUDENTS
Use video to talk to students and, for instance, encourage them to sign up for classes and programs.
Stanford University used this V4G video to introduce a communications course.
And here’s a promo for extracurricular programs.
3. PROMOTE TO PROSPECTIVE STUDENTS
Engage students and their parents with compelling information and beautiful imagery.
The Hitchcock Free Academy employs V4G’s mini documentary to attract new students and classes to the center.
4. DOCUMENT CAMPUS ACTIVITIES
Leverage the power of video with coverage as simple or as intricate as you like.
Last year, we spent six months filming Smith College’s pilot e-portfolio project. This video was an important piece that led to Smith’s decision to use e-portfolios in coming years.
Documenting campus activities can also be done more simply, such as by recording lectures and classes for sharing online or for archival purposes. Here’s an example by V4G.
5. USE VIDEO AT EVENTS
Videos make a great centerpiece at conferences, graduations, reunions, and other occasions.
This video was the highlight of a teachers’ award ceremony.
And this one was shown at a conference for Smith College alums in education.
6. TEACH IN THE DIGITAL CLASSROOM
Expand your reach with a little help from technology. Record or stream classes for off-site students or use online instructional videos to supplement in-class learning.
These educational videos created by V4G for About.com offer homeschoolers tips for success.
We hope that at least one of these ideas has inspired you to make video a part of your school’s programs and communications.
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