In this Video4Good interview, Nikos Avlonas of the Centre for Sustainability and Excellence tells us that corporate responsibility is about doing the fundamentals in the community and the marketplace.  Companies that can differentiate from their competition by being more sustainable will enjoy competitive advantages.

The Centre for Sustainability and Excellence has differentiated itself by becoming the first consulting company in the world to have a sustainability report measuring it’s carbon footprint, and setting a carbon neutral standard for events.