“I think culture is a competitive advantage” said Jennifer Prosek at the COMMIT!Forum in an interview with Video4Good. Prosek went on to explain, “Culture is at the heart of everything in an organization. Without culture you can’t be successful.”
Her firm, Prosek Partners, endeavors to create a unique culture that attracts both customers and employees. Prosek notes that employees who are engaged in a strong corporate culture are more productive and less likely to engage in scandalous activity, both of which effect bottom line values.