In preparation for the Charities@Work Summit happening in New York, we’ve put together a playlist of five videos with stories and tips to for enhanced engagement from employees and volunteers.
Though the message and the approach varies, there seems to be one key to increased impact: let people engage with things that inspire them. That’s where the magic happens.
Video4Good worked with Smith College to make a video to help inspire volunteers for a new fundraising campaign. We profiled various alumnae who are volunteer leaders within their communities, and by showcasing their volunteer work and connecting it back to their Smith education, we were able to illustrate the impact that the college has on the wider world. This approach leaves viewers proud of their college, eager to serve it, and cognizant about how this service has a global impact.
In this interview, Caryl Stern talks about rebranding UNICEF and how the organization’s employees got involved in the “I Believe in Zero” campaign. This new approach made employees realize they were part of a movement and that their job is not to get checks – it’s to get people to join the movement. This applies to corporate donors as well; UNICEF wants their money, but also wants to get their workforce engaged in the cause.
As Carol Cone explains in this interviews from the VolunteerMatch Client Summit, even if companies have fewer dollars to give, they still have “the hands, heads and hearts of their employees.” Through employee volunteer programs, brands can engage with society and help employees feel good about who they are working for.
In this interview from the Ceres Conference, Annie Lescroat talks about eBay’s award-winning employee engagement program. The company’s green team, which began on the initiative of about 40 employees in 2007, started with small projects like replacing disposable dishes with durables. Over time, the team took on bigger projects and proved their momentum by making the business case for renewable energy. A large solar installation at eBay was completely employee driven, and now more than 2,400 employees participate in green teams at eBay locations around the world.
Through his business, Realized Worth, Chris Jarvis works with lots of companies on their employee engagement programs. Most businesses have too few employees managing workplace giving and employee volunteering, he says. And most of the people in those roles would say that their job is too big and they are over-tasked, while the impact the company could make is under-realized.