What’s the MSL PurPle Index and which companies rank highest? Scott Beaudoin, SVP of MSLGROUP sat down with V4G at the Cause Marketing Forum and gave us the details.
The Index ranks companies’ CSR programs on human potential, the environment, and health and well-being. Beaudoin talked about why Walmart, despite its sometimes less than stellar reputation, ranks at the top. We also discussed whether purpose inspires more participation in a company’s CSR initiatives, and the importance of exciting content for driving engagement.