In this  interview with Video4Good at COMMIT!Forum 2012, Hew Crooks of Safe Water Network says that corporate responsibility has migrated from outside the core of businesses to assume a vital role in many organizations.

Crooks discusses Safe Water Network’s leadership in focusing on measurement and performance  to evaluate what works and what doesn’t.  Metrics are important, Crooks notes, but the future is moving beyond measurement to a point where corporate responsibility is baked into organizational DNA.