Brad Pitt, Darryl Hannah, Leonardo DiCaprio …. almost every celebrity these days has a cause — or 10 – that they promote.

Whether they wear a charity’s t-shirt, tweet, shoot a tv commercial or speak at conferences, we’ve all seen star spokespeople take little-known causes mainstream. So if you don’t already, should your company consider partnering with a star to market your mission? How do you know who’s the best fit?

.ORG’s COO, Nancy Gofus, answered those questions in a video interview with us at the last Cause Marketing Forum Conference. Here’s what she says are the keys to a successful partnership with a celebrity.

Drilling down on Gofus’ points, Rita Tateel, president and founder of The Celebrity Source, Inc. shares more tips at We like Tateel’s solutions for managing demanding agents and organizing details.

What’s your experience? Does your company use a celebrity spokesperson?

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See more Video4Good Cause Marketing Forum interviews here.