Corporate partnerships help UNICEF tell its story to consumers. But benefits go far beyond money and exposure – UPS offers plane space and logistical assistance; American Airlines reaches donors directly when flight personel collect foreign coins. But good partnerships are like marriages, and there are always challenges. UNICEF looks for fewer, deeper partners to help advance its mission of saving children.
This interview with Caryl Stern, President & CEO of the U.S. Fund for UNICEF, was produced by Video4Good at the 2012 Cause Marketing Forum.